The brief
MIR Denim needed campaign graphics that stay on brand in every format and that their own team can update, without a new design for every post.
The kit
One master layout, adapted to every format: a serif headline, a short benefit list with icons and one call to action, around a single model photo. Type, colour and logo are locked; the photo is the only thing that changes.
Website hero
The guide
A one-page guide shows how to change the model photo in three steps and what not to touch, so anyone on the team can make the next post.
