App concept

Mise

A concept for an AI kitchen assistant: plan meals from what's in the fridge, cook step by step, and ask questions mid-recipe.

Role
Product and visual design
Status
Concept
Deliverables
Product requirements, brand, UI kit, key screens
Mise design board: logo, palette, type, icons and three app screens

The idea

Recipe apps are built for browsing, not cooking. Mise is built for the moment you are standing at the counter: it knows what you have, walks you through each step, and answers questions in plain language without you washing your hands first.

Brand and screens

Warm, calm and tactile: sage, cream and terracotta, a friendly serif for headings, rounded icons, and photography that looks like a real kitchen. The board covers the logo, palette, type, icon set and the three core screens: home, recipe and chat.

Decisions

  • Wrote the product requirements first, so every screen answers a real cooking moment.
  • One big action per screen, readable from arm's length.
  • The assistant lives in the recipe, not in a separate chat tab.
Next projectFilm photography35 mm film