The brief
A coffee bar with a Greek name and a house blend to sell over the counter. It needed a mark that works on a window, a cup and a small social avatar, and a bag that looks premium on a shelf.
The identity
One cup drawn from straight lines and a single break, a geometric wordmark with Greek-letter Es, and a meander roundel that ties them together. Every version comes as editable vector, PNG and JPG in a format guide so the client can use it without me.
The Olympic Blend bag
A 1 kg side-gusset bag (135 × 390 mm plus an 85 mm gusset) in matte black with gold foil. Fluted columns and the meander come from temple architecture; the roundel sits where the foil catches the light. The back tells the origin story and the brew guide, so the bag sells the coffee on its own.
From artwork to press
The artwork is set up as a single print-ready dieline: front, back and both gussets, with the brew guide and tasting notes on the sides and space for the barcode and roast date.
Front and back panels
Decisions
- Black and gold only: foil is expensive, so it goes on the roundel, columns and meander, where it does the most work.
- The mark is built from straight strokes so it survives embroidery, a window decal and a tiny avatar.
- The mockup is rendered in Blender from the real print file, so the presentation shows true scale and where the foil lands.